Category Archives: Business News

What If Your Chicago | Cook County Business Didn’t Have a Front Door?

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What If Your Business Didn’t Have a Front Door?

How awkward would that be? Imagine all the people that might want to patronize your business or professional offices, walking right past you because they didn’t even know you were open for business.

That’s the same situation for many local Chicago or Cook County businesses online. They have a website or a blog, but it’s nowhere to be found in the search engines. Other businesses and professionals haven’t taken the step yet: a Web presence is something they’ll do when they get around to it.

It’s the 21st Century, folks. Fully 1/2 of all search engine inquiries are for local information. More than two-thirds of all people who are seeking services go online to find them. Think about that. How many potential clients or customers are you missing out on because nobody can “Google” you?

The Five Star Chicago Front Door Pages for businesses, professionals and targeted local traffic can put a big, red front door on your business! There’s just one catch — only one business per niche can have one. That’s because this exclusive, premium service does more than just give you a prominent position in the search engines.

Each Front Door Page is supported by ‘backlinks’; references to a given business or service from very authoritative websites. Each backlink does two things:

  1. Provides a separate entrance to your business’s “marketing funnel”
  2. Pushes your competition farther and farther down in the Search Engine Results Pages (SERP’s)

Can you see all the implications of what that might do for you (and to your competition)?  The more backlinks you have, the more search engine results you command. Life isn’t fair — so take advantage of every advantage you can get

Five Star Chicago Front Door Pages for Businesses, Professionals and Targeted Local Traffic: your commanding presence in the local business area!

How Does A Chicago | Cook County – Evanston Business Dominate Google?

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ChicagoBuildings1jpgIf you haven’t heard, the “Canary Pages” are almost dead as a method for businesses to reach a consumer who is MAKING A PURCHASING DECISION!

Think about it…when you are looking for something – whether it’s a coffee shop, a doctor,  or a bankruptcy lawyer -  where do you start looking first?

If you’re like 85% of the rest of North America, you go to google.com!  What shows up on the FIRST PAGE of Google’s results DOMINATES the market for the search phrase that was entered.

For example, you’re looking for a cosmetic dentist in Cook County.  You go to Google and type in ‘cook county cosmetic dentist’ (pretty simple, right?).

Click HERE to see that actual search.  Notice that one of the unpaid listings is from www.fivestarchicago.com!

That could be YOUR PAGE if you were a cosmetic dentist!

We have dozens and dozens of FIRST PAGE rankings in business categories that can be used to drive hundreds of people to your website, and to your business.

Email us to find out how to get yourself literally ‘on the map’ of internet searches!  Click HERE.

Chicago | Cook County – Evanston Mortgage Brokers

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The word “mortgage” literally means “dead hand”. Figuratively, it means a pledge unto death. Old-fashioned mortgages were never paid off. They didn’t amortize, or liquidate the debt itself. Instead, they gave the right to build and use the property for life, with the understanding that the ownership of the property remained with one who originally owned it.

Old English property laws were intended to protect the holdings of the elite. Mortgages were a way to “monetize” their land without surrendering control of it. Nowadays, the idea that someone could “mortgage” land without eventually surrendering it to the one paying the mortgage is unthinkable.

There are still forms of this archaic method of long-term leasing:

  • Ground rent
  • 99 year leases of property

There is also a type of non-amortizing loan called a “balloon loan” or interest-only loan. Typically, the loan payments are as if one had a 25 or 30 year amortizing loan, but no payments are credited to paying off the principal. Instead, in only 5 to 7 years, the principal becomes due and payable as a lump sum.

Today’s mortgage market has seen a troublesome use of so-called ARM (Adjustable Rate Mortgage) loans. While these loans are not in and of themselves bad, giving them to those who will not be able to make the payments when the loan “adjusts” upward has created a crisis in the Real Estate market and the world economy as a whole!

Rather than dissect this problem here, consider well which type of loan you choose for your own home purchase or Real Estate investment property. It is up to you to do your own due diligence when it comes to borrowing a substantial amount of money. It is imperative that you do so when that money represents your life savings and your future net worth.

In Tacoma, there are a huge number of mortgage brokers to choose from. The key is to find one that will take into account your total financial plan and fiscal “fitness”. Do your research and find the Mortgage Brokers in Cook County that will best serve your needs and select the best of the best.